How to file for an entity name: A guide for entrepreneurs

Choosing the right entity name is an important step for entrepreneurs who are starting their own business. Your entity name is more than just a label; it represents your brand, distinguishes you from competitors, and has legal implications. But how exactly to entrepreneurs make sure they choose well?

The first step is to make sure the choice is unique. This not always easy. The following tips can help.

Why does “uniqueness” matter?

Your name is often the first thing potential customers encounter. Make it memorable and positive. In addition to catching the attention of future clients, a unique name also reduces the risk of legal disputes. If your name is too similar to an existing business, you could face trademark infringement claims.

Your entity name is also part of your brand identity. A distinctive name helps you stand out and build brand recognition while a generic or overused name may lack credibility. Customers may perceive it as unoriginal or amateurish.

A unique name also improves your search engine optimization (SEO) efforts. It is easier to rank higher in search results with a less common name.

How do I find the right name for my business?

It is important to come up with a name that properly represents your business interests. To help achieve this goal, consider the following:

• Brainstorm: Begin by brainstorming potential names. Consider your business’s mission, values, and target audience. Keep it simple, memorable, and relevant.
• Legal requirements: Check your state’s legal requirements for entity names. Most states prohibit names that are misleading, deceptive, or too similar to existing entities.
• Search availability: Search online databases and state registries to ensure your desired name is available. Avoid infringing on existing trademarks or registered business names.
• Domain availability: Check domain availability for your desired name. A matching domain is an important step towards success as it will impact your business’ website and online presence.
• Reserve the name: If available, reserve the name with your state’s business registration office. This prevents others from using it while you complete the necessary paperwork.

Choosing an entity name is a significant decision. Take the time to research, ensure uniqueness, and comply with legal requirements. Your name will be the foundation of your business, so choose wisely.